Apart from the register doing a very bad job during the sunrise period, most interesting domain names were bought and are locked by squatters. I think this is a reason for the scarce circulation and few results.
I'll go out on the limb here with some considerations concering my experience with my .name TLD
At first, when it was attracting big search engines attention after gathering some links, there was traffic flowing in from all local versions of major search engines, in particular Google of course.
But as time progressed, local versions of Google disappeared from my referrals. I was left with Google.com and Google.it
From what I gather, there was a general attention towards the .name at first and was visible worldwide. As Google identified me as a bilingual resource, it dropped off the regional versions feeding traffic only from .com and .it
My guess would be that something similar would happen once the website is established and there are no incoming regional links.
How does that sound ??
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