I believe that we are all going in the right direction here. We need to have it in mind that the Internet is a marketing medium, just like any other. The problem is that we tend to make it sound to technical. Having said that, I want to stress that it companies are reinventing the web and having to choose a new CMS that is most likely going to be one of their most important decision in regards of using the Internet as the marketing tool it has the potential to be. What I would always recommend is that companies set their goals and online strategy before choosing their CMS and before designing the web. There are too many cases out there in cyber-space where companies did not lay the foundation properly and there for never got the success hoped for. Choose your CMS wisely.