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Originally Posted by seminternational
"global usability". What a user does in one country, may do something entirely different in another on a landing page. Suggestions on how content/design are layed out differently to increase conversions? How does these changes affect a consistant brand message?
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It's a matter of product - if you have the same brand and message worldwide It's easier, If you should market differently in different globe parts you may conduct brand adjustments and modifications.
One way or another you'll have to test, research and make sure that the content suits the target and is written accordingly.