hello,
The idea of link baiting is to create a piece of content which is centered on a set demand from a specific audience. Who do you want to relate to? Why would they care? What would make them likely to spread your idea?

For example, Salary.com sponsored research stating that work at home moms did $134,121 worth of work each year. Because it was packaged as research and a story people would want to spread it spread far and wide.

Some common link baiting techniques

* Talk about a specific community.
* Give people a way to feel important about themselves, someone they care about, or something they feel should be important.
* Take recent events and scale them out to others in your community.
* Be provocative or controversial.
* Be a contrarian.
* Be thorough.

thanks.