Re: language declaration
There's some very useful information there and you should definitely use the language tag when you can. However, search engines do not rely on it much for one very simple reason: so few people use it it's not very accurate. The vast majority of sites have their language tag set to 'en' - even when the language is not English. I once did a test of European Government sites and virtually all had the 'en' tag. If you're a search engine, that means it's not a very good signal and you have to rely on something else. That something else is most likely to be a local domain, clear un-mixed language content and inbound links from sites in the targeted language.
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