Right on the money, Andy!

After the last google algorithm update we believe that links account for 80% of rankings being of the utmost importance a good correlation among anchor text of inbound links, keywords in title tag and keyword rich copy.

Unfortunately, link generation is the hardest part of the seo process since at the end of the day if your site is not worth linking to nobody will. Just as compatibility issues or even most of the on-site optimization tasks can be done without linguistic competence, that is not possible when it comes down to link building: you need native speakers that can crawl the net in search of potential sources to link to you.