Hi Rebecka - welcome. The key thing about link baiting is 'quality content'. The term 'link baiting' makes it seem like a clever strategy - whereas "develop attractive content people will want to link to" doesn't sound so clever .

However, where 'link baiting' is useful is it forces you to think that way around. By answering the question "What do people in my industry think is interesting and useful and link to it" - you end up with link bait.....