Hi Rebecca and greetings to you all (Hi Andy),
finally a moment to post while battling with a major family issue for the past month.
I'd like to have my say on link bating - like Andy says it's just Techie slang that many try to hide behind in an attempt to make things sound more difficult than they really are.
You'll generate links by making available something useful to your readers as a first step to building your popularity - there's no way around this and it will be hard work.
Link Baiting is also a technique used by opinion leaders who state something that can be rather controversial and by airing their opinion will generate buzz and controversial talk which in turn generates back links
