No, personally I would not condone paid links and that is buying or selling. Many webmasters have moaned at this saying that Google is just wanting you to use Adsense. So what if it does? Google is a privately owned company and if you want that traffic from Google, then I suggest you obey it's rules.
Yes you put clients at risk if you are discovered. A rival can easily file a spam report against you.
I see a lot of moaning coming from sites like Search Engine Land. I am sorry, but I thought these people were supposed to be good SEO's. Buying links is lazy, you need a good link building campaign and good PR.
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