One of the challenges encountered by announcers is to use to their advantage the global rules and guidelines of the search engines. For instance Live Search, made an exception for wine merchants in France while it blocked sponsored links for all alcohol related products . Announcers can launch PPC campaigns without the bot rejecting the ads.

This example can be extended to other products and services. Adjusting the geographic and language targetting allows to sell worldwide.

Are we going to see Californian or Australian Chardonnays sold on line on msn.fr ? to French consummers ? Why Not.