Sub Domains To Be Treated As Folders By Google

A must read for anyone.

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Tameside | Audenshaw

Just a conspiracy theory, but using sub domains is a trick by many webmasters to "pollute" the SERP with as many results as possible for their site when their company name is searched for. With the increased popularity of UGC (User Generated Content) such as review websites and forums where disgruntled users post bad reviews, webmasters are rushing to push down those pages in the SERPs by using multiple subdomains usually targeted towards information about the company. Now over the past few months we have seen sitelinks being rolled out across many sites and people were asking how to get them and asking for them, now it is open up for you to view via Google Webmaster Tools. So to me it would now appear that Google now wants you to have sitelinks instead of taking multiple places in the results pages.

My tip is to start getting some excellent press releases about your company

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Tameside | Audenshaw

Sitelinks has no relationship with rankings of any website.

Even page rank has no relationship with actual rankings of any website. However we have thousands of blogs/forums where users regularly post their updated PAGE RANKS.

PAGE RANK is just a green tool to determine overall popularity of your website on internet. Overall popularity means have several back links.

On the other hand search engine algorithm uses advance techniques to determine whether back links are of good quality or not.

Google BOT does not grant rankings on the basis of PR

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I don't think thats strictly true, the advantages of using subdomains are obvious - for one you can get your keyword in your domain name - google treats subdomains just like real domains (iirc), if you have a large retail site you can categorize your page content without pushing it 4+ directories deep.

e.g.

music-players.blah.com/ipod/ipod-touch

is better than

blah.com/music-players/ipod/ipod-touch
......


@web_promotion: PR is probably still the most important factor google uses (along with 150+ different factors), unfortunately they've broken it's functionality with the introduction of nofollow, more and more people will start conserving "link juice" and will nofollow their external links regardless of whether it's appropriate, the more this happens, the less effective PR will be and accuracy of SERPs will suffer as a result.

Charles

Really? I thought sub domain is treated as different site by search engine not like folder it is treated as part of the site. That's why mostly of the webmaster likes folder structure of the site because they seen as one and also they get PR juice.

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Hi,
I'm just back from the WebCertain International Search Summit in London (and by the way it was great!) and I gave a presentation with a few elements on this aspect too. There is a paper I made available for download here it should shed some light on this issue

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Sante J. Achille
Search Engines & Web Marketing Consultant
skype: rifardo

The postscript says: "The two-URL limit per each set of 10 results that applies to domains will not be applied to subdomains". So, the conclusion is that it is because the tweaking of the ranking algorithms that URLs from multiple subdomains from one domain are not listed.

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I think what G needs to do is come up with a way to measure how relevant each subdomain is, i.e., whether it contains enough stuff to deserve being listed on its own.

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I think this is a tricky article..anyway thanks for the information

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