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In his recent article Chinese Eye Tracking Study: Baidu Vs Google, Gord Hotchkiss share with us the results of the Chinese Eye Tracking study. If you are not very interested now, you might want to be since we are talking for the world's 2nd larger online market, with 150 million users!
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This is a very important issue. Chinese searching is far more considered (and Chinese characters allow for more to be said). I've blogged about this here.
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For search engine advertising on Baidu, Google China and Alibaba/Yahoo in both Simplified Chinese and Traditional Chinese go to China Search Ads or email sales@chinasearchads.com For a constantly updated journal on Chinese search engine marketing see wordpress.chinesesearchads.com or subscribe to our RSS feed |
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These pictures about eye movement look a bit strange.
Why there are so many red dots (that represent mouse clicks) on a white space where are no links at all? IMHO human eye can and will adapt to anything site will look like if the context is interesting. |
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