ONE identity, one profile, a single network of contacts, as in physical reality.
Log on to one of the various existing social network on the Web, register, create your own personal page. And links to all those who belong to every community online. One single digital identity (one page on a social network), but be able to jump to any other community: is this the future of social network?

Gary Cohen, General Manager of Global Communications in Ibm said "Today each of these immense community is a world apart. Within these community people meet, chat, exchange pictures, videos, impressions on film, music, literature. But it is not possible for instance send a message from one community to one other. The question today is no longer invent another Web 2.0 site, but beeing able to impose a standard for them to communicate with each other”.
Google, thinks the same way. Recently it said it intends to break down the walls that divide the social network. Going in the same direction as MySpace and Facebook that have announced similar initiatives.