JupiterResearch published rating of consumers’ favorite online brands, Google was first with 36 %, and Yahoo is 4% behind with 32%. On Alexas rating Yahoo keeps 1st place for years. Does this mean Yahoo is almost of same importance as Google in search industry, or side services as mail/messenger/portal/etc. are making it popular?

Do people use Yahoo as their portal but prefer Google for search?

I think people are beginning to see YAHOO! a bit like Microsoft was seen back in the 90s as the big bad guy - you see this and you can read all about it.

Now having said that YAHOO! can play a significant role in generating traffic to sites - it will depend on your market place - here in Italy Big G. has a monopoly generating anywhere from 60 to 80% of traffic from what I can see on my own blog and statistics of Client websites.

Each Country has it's peculiarities and local (favorite) search engines

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Sante J. Achille
Search Engines & Web Marketing Consultant
skype: rifardo

I think so. since google is best for searches, with its nothing but a search box in the middle!

I've never heard about big bad guy .Well i am using internet from last few years and i use google as my default search box and i like it ...